Shopify Theme Development & Customization
Bespoke themes, modular sections and code standards using Liquid and JSON templates — built to scale with your catalogue and stay editable by your marketing team.
Shopify Partner · Boutique e‑commerce studio
Shopify storefronts DTC brands grow on.
A boutique Shopify studio building fast, scalable, conversion-focused storefronts for design-led DTC brands — and for the agencies that serve them — across Europe and the US, from theme architecture and CRO to custom apps and Shopify Plus B2B.
Shopify 2.0 · Plus, B2B & Checkout Extensibility · Custom apps & Functions
8000+
Hours logged
14
Projects completed
11
Happy clients
Trusted by
Services
Everything your storefront needs to sell better.
One senior team across design, Liquid and apps — so strategy, build and optimisation never get lost in a handover.
UI/UX Design & CRO
Conversion-focused design, heuristic reviews, A/B testing plans and friction-free checkout flows that move add-to-cart and completed orders, not just aesthetics.
Performance Optimization
Core Web Vitals work on LCP, CLS and INP, plus Lighthouse tuning, asset governance and third-party auditing — because paid traffic is wasted on a storefront that loads slowly on mobile.
Seamless Migrations to Shopify
Replatforming from WooCommerce, Magento, BigCommerce or Salesforce Commerce Cloud with clean data migration, redirect mapping, SEO preserved through launch, and ERP, fulfilment and payment integrations rebuilt on the other side.
Custom Shopify App Development
Private and public apps on Node.js and Remix with the GraphQL Admin API — Shopify Functions for discounts and delivery, Cart Transform, Theme App Extensions, webhooks and App Proxy to remove manual work from pricing, fulfilment and merchandising.
Product Pages & Premium Landing Pages
Fully customised PDPs and PLPs plus high-end campaign landers engineered for engagement, average order value and conversion.
Shopify Plus, B2B & Checkout
Wholesale catalogues, company accounts, Markets and multi-currency, and custom checkout built on Checkout Extensibility — the path forward now that Scripts and checkout.liquid are behind us.
Agency Consultancy & White-Label Delivery
We work behind the scenes as the Shopify specialists for agencies in Sweden and beyond — technical discovery, architecture reviews and extra build capacity, delivered under your brand and to your deadlines.
How we work
A short path from brief to measurable result.
Clear communication, on-time delivery, and a build your team can own afterwards.
Understand the store
We review your theme, analytics and roadmap, then agree on the quick wins worth shipping first and the bigger bets worth planning for.
Design and develop
Modular Shopify 2.0 sections, clean Liquid and performance budgets — reviewed on staging, documented, and handed over without loose ends.
Optimise and support
Ongoing CRO, speed and release work through long-term retainers, so the storefront keeps improving after launch day.
Selected work
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Storefronts we build and keep improving.
Boråstapeter — Wallpaper, Sweden
Ongoing Shopify theme development for a heritage Swedish wallpaper brand — a product configurator and roll calculator, variant and collection logic, room-visualiser integration, plus search and cart-drawer refinements across a multi-language storefront.
Andyokay — Art Poster Store
Built from the ground up and migrated to Shopify 2.0 with modular sections and a considered asset strategy — improving storefront responsiveness, customer engagement and checkout clarity. Still shipping together, five years on.
Criss Bellini — Designer Posters
Built from scratch and grown ever since — custom PDP sections, schema-rich content and collection UX patterns that keep supporting catalogue scale and organic visibility.
Modevillan — Scandinavian Fashion
Optimized theme assets, reduced third-party bloat and introduced Shopify Markets for localized multi-region experiences.
Kunskapstavlan — Lifestyle Prints
Modular sections and conversion-oriented layouts; clearer PDPs and stronger bundle attach through mobile-first UX.
Fødselsplakat — Norway
Localized UX patterns and checkout best practices for Norwegian shoppers, with a focus on speed and clarity.
Personlig Födelse Tavla — Sweden
Refined PDP structure and customization flows for a smooth Swedish-language experience and a clean mobile UX.
The Birth Poster — Global
A modular theme approach and product customization patterns suited to international customers and every device class.
Kunskapstavlan.se — Sweden
Markets configuration and localized UX for the Swedish domain, with consistent brand patterns and performance discipline.
8000+
Hours logged
14
Projects completed
11
Happy clients
9+
Years on Shopify
About exoticDev
A boutique studio for design-led DTC brands.
exoticDev — the extraordinary developers. Founded by Muhammad Rameez, the studio crafts high-performance storefronts for creative brands, fashion labels and DTC businesses — and partners with agencies in Sweden who need a Shopify specialist behind them. We blend Shopify 2.0 best practices, CRO strategy and engineering precision to deliver stores that load fast, look beautiful and convert better.
- Shopify Partner · Shopify 2.0 specialists
- Shopify Plus, B2B & Checkout Extensibility
- Salesforce Certified Commerce Cloud Developer
- White-label Shopify partner for agencies in Sweden
- Clients across Europe & the US
- Developed the #1 art store from scratch
- Proven portfolio & long-term retainers
- Studio
- PCT Isabel Aboim Ingles 4, 2º DTO,
2675-381 Odivelas, Portugal - Availability
- 24/7
- Experience
- 9+ years dedicated to Shopify development
- Focus
- Speed, UX, conversion, 100% client satisfaction
- Commitment
- Clear communication and on-time delivery
- Goal
- Your success is our success — we focus on lasting partnerships, not one-time invoices.
Testimonials
What clients say.
Feedback from the founders and teams we build for — each with a verification link.
Finding Muhammad was one of the best things ever. From troubleshooting complex issues to implementing innovative solutions, he consistently exceeds expectations. His ability to understand our business needs and translate them into effective, tailored solutions is unmatched.
A reliable partner for our theme and CRO work. The team delivers on time and communicates clearly.
Our Scandinavian audience cares about speed and design — exoticDev nailed both with careful attention to detail.
Clean builds, clear handover, and measurable improvements in PDP engagement. Recommended.
A reliable and skilled Shopify partner — helped us deliver a faster, more seamless global experience for our customers.
exoticDev improved our Swedish store’s UX and product customization flow — clear, fast, and easy to work with.
Dependable, fast, and design-driven — exoticDev understands how to balance performance with a beautiful UX.
exoticDev helped us optimize speed and checkout clarity for our Norwegian customers — a noticeable improvement.
Contact
Let’s build something great.
Tell us about your brand and your goals, and we’ll come back with a plan — from quick wins to long-term growth. Agency enquiries welcome. Usually within one business day.
- info@exoticdev.com
- +92 313 6995691
- Studio
- PCT Isabel Aboim Ingles 4, 2º DTO,
2675-381 Odivelas, Portugal